Welcome to the InSync events section. InSync events have become respected for the calibre of speakers and participants - a great opportunity to share ideas and meet other industry professionals. To receive further information on specific events, please click on the links below.
NEXT INSYNC EVENT Wednesday 19th March 2008
"Keeping up with the kids: Meet the innovators"
Event is free but places are limited.
Supported by Showcomotion Children’s Media Conference and in conjunction with Crossover UK.
Children have always loved TV, but the days when passive viewing was their only option are well and truly over. Kids are finding other forms of entertainment and seeking out new platforms to access it. They’re media literate and demanding more sophisticated, interactive content which is fragmenting the market.
So what does this mean for content creators? A decline in traditional TV commissioning? Falling budgets? Or an opportunity for innovation and collaboration?
By ‘crossing over’ and meshing media - TV, games, online, interactive toys - new types of entertainment can be created and different market opportunities emerge.
The evening will be structured more as an interactive, fun, workshop rather than a conventional panel discussion and we will cover:
* How you can successfully take an idea across multiple platforms
* Building partnerships across different industries
* Finding a market for innovative children’s media
* Ways of sourcing finance outside the commissioning process
If you are interested in finding out more about the crossover labs or how convergence can stimulate creative ideas and commercial opportunities then this event is for you. The evening will include contributions from:
Dr Chris Thorpe - Mind Candy Chris is the CTO of Mind Candy and has worked on building the infrastructure, team and code base required to develop large scale social projects like Perplex City and Moshi Monsters.http://www.moshimonsters.com
Marc Goodchild- BBC Head of interactive and on-demand at BBC Children's.
Greg Childs – Showcomotion Greg is Executive Producer of the Showcomotion Conference and an independent consultant in interactive media and digital communication strategies for children and young people.
Jocelyn Stevenson - TT Animation Jocelyn is a Creative Director of TT Animation, a subsidiary of Travellers Tales . Jocelyn’s credits include Sesame Street, Fraggle Rock, What's Your News? Bob the Builder, Thomas & Friends and Pingu.
Crossover UK, will be running a creative lab ‘Crossover Kids’ to feed into the Showcomotion Conference in July. The lab will be for experienced creators of children’s content to develop innovative, interactive projects for cross-platform delivery.
Date: Wednesday 19th March 2008
Time: 6.30, for 7pm start, till 9.30pm
Venue: The Writers’ Guild of Great Britain,15 Britannia Street, London WC1X 9JN
To register for the event please email insync@01zero-one.co.uk.
Please note that the venue for this event is different from 01zero-one
Location map: http://tinyurl.com/ypqu6f
NEXT INSYNC EVENT at 01zero-one on Thursday 28th February 2008
"The Rise of the Post Network Brandcasters”
Consumers ARE connected.
The market IS a conversation
Convergence HAS happened.
Broadband is MASS market.
Mobile finally works.
…and everywhere we look we see rich content….
But where does all the content come from? The last two years has seen an explosion in user generated content and new channels but research is showing that as audiences mature so their
expectations change and they want more and more professional quality content.
One sector that is starting to move into filling this space is advertising and marketing. Brands and agencies are beginning to actively exploit all the new channels to reach consumers in highly targeted campaigns full of interactive, rich, quality content supported by user communities. But how far will they go? Will brands become the new Channel 4? Will ITV end up supplying brands with content for delivery away from their networks? Or will brands help create new models?
Speakers include
Joanna Lyall, Managing Partner of Mindshare Interaction and
Robin Jaffray, Director of Planning and Strategy, Chemistry Communications Group
Chaired by Richard Adams, Digital Strategy Director, Chemistry Communications Group,
Speaker Biographies:
Jo Lyall started her career with BBC and JWT and joined MindShare in 1998 when she joined. She has worked with high profile pioneering clients such as IBM and Ford to develop integrated online strategies. As Head of Online Planning she took Ford to be one of the biggest online media spenders and also worked with Unilever, HSBC, Nestle, Kelloggs, Handbag.com, News International, Argos and BP on digital media strategies, the future of technology and it’s impact on their brands and media. She now leads a team of 60 specialists iacross online display, search, affiliates, digital content and emerging technology.
Robin Jaffray has many years experience at agencies such as Leo Burnett, FCB, Publicis and McCann Erickson. He has developed
Cannes and Effie winning integrated communication strategies, audience insight & segmentations and brand
propositions across a wide variety of consumer, business and technology brands – all over the world.
Richard Adams has worked with interactive media for over 17 years. He has worked across the sector in interactive TV,
mobile, advertising and marketing, producing innovative and cutting edge solutions at companies as diverse as
Chemistry, Yoomedia and the BBC. He is Chair of the exam board for the IDM B2B digital marketing course. He is also
an accomplished academic having been founding head of Digital Arts at Thames Valley University, Visiting Professor
of Digital Media at Salford University and external examiner to many courses. He is a published author on
interactive media and has spoken at conferences around the world.
Date: Thursday 28th February 2008
Time: 6.00 - 8.30pm
Venue : 01zero-one, Hopkins Street, Soho, London W1F 0HS (off Peter?Street)
Map:?http://maps.google.co.uk/maps?f=q&hl=en&q=W1F+0HS&ie=UTF8&z=17&om=1&iwloc=A
To register for the event please email insync@01zero-one.co.uk
PREVIOUS INSYNC EVENT
InSync and London Games Festival Fringe Present:
Dorkfest: Console Hacks
Games machines - and other consumer gadgets - are often capable of doing much more than they were originally designed for, plus nowadays they're also a) cheap, and b) everywhere. Inspired by the international "Dorkbot" meetings of "people doing strange things with electricity", this London Games Fringe event explores some of their unexpected entertainment potential - if you've got a (portable) console that you're doing something different with, by all means bring it along!
Speakers:
Tim Hunkin, engineer, cartoonist and maker of TV's "The Secret Life of Machines", discusses his seaside showcase of modified simulators and arcade games http://www.timhunkin.com
Matthew Garrett, developer for the One Laptop Per Child project, demonstrates the platform's gaming possibilities http://hackronym.com/olpc/gamejam
Hardware hacker James Larsson celebrates more than 30 years of Pong TV tennis with its first "adult-oriented" controllers, among other "don't try this at home" inventions
http://iht.com/articles/2007/07/06/arts/blume.php
Chair: Dave Green, http://www.ntk.net
Date: Thursday October 25th 2007
Time: 6.00 - 8.30pm
Venue: 01zero-one, Hopkins Street, Soho, London W1F 0HS (off Peter Street)
This event is free but you do need to register: please email insync@01zero-one.co.uk
www.londongamesfestival.co.uk
Map: http://maps.google.co.uk/maps?f=q&hl=en&q=W1F+0HS&ie=UTF8&z=17&om=1&iwloc=A
PREVIOUS INSYNC EVENT
InSync and London Games Festival Fringe Present:
Augmenting Reality: a creative workshop on game and interactive narrative
Games, not just console games but games on TV, the web and mobile phones, pervasive games, street games and ‘augmented reality games’ are emerging as key creative forms in the 21st century. The London Games Festival Fringe aims to explore and celebrate innovation in this rapidly evolving medium not just through exhibiting, discussing and playing existing games but also by commissioning new ones.
For October’s London Games Festival, the Fringe has commissioned an original and experimental augmented reality game, Soho Stories. Built around a fictional event affecting the area, the game will incorporate stories and player-generated content from the different communities that make up Soho.
InSync’s Augmenting Reality event will explore possible futures for games and interactive storytelling in a creative forum focused on the development of Soho Stories. What are the boundaries between narrative and game? Is there a real future for hybrid forms of entertainment combining broadcast and online elements with live events and player-generated content?
The evening, which will be structured more as workshop than conventional panel discussion, will include contributions from Paul Bennun (Somethin’ Else), Frank Boyd (Unexpected Media), Alex Fleetwood (Hide and Seek), Dan and Adrian Hon (Sixtostart, formerly Mind Candy), Tassos Stevens (Coney) and Tim Wright (XPT).
Date: Thursday 20th September 2007
Time: 6.00-8.30pm
Venue: 01zero-one, Hopkins Street, Soho, London W1F 0HS (off Peter Street)
Map: http://maps.google.co.uk/maps?f=q&hl=en&q=W1F+0HS&ie=UTF8&z=17&om=1&iwloc=A |
